Search engine optimization is the manipulation of various website metrics in order to score more points with the search engines such as Google Yahoo and Bing.  Optimizing your on page factors  and artificially building back links offsite can hardly be classed as organic or natural, but nevertheless this is the excepted way of doing things.

There is also the feeling in many circles that the organic SEO method is free.  Despite the fact that it doesn’t cost any money, except for your domain and hosting,  to build a website in this manner and optimize for search engines it  does not mean that it is free.  On the contrary building websites in this manner, writing articles and content, and making your site interesting for the visitor takes both a considerable amount of time and some degree of knowledge on the part of the author. In the world of online marketing as with any other endeavour time equals money, the fact that you spent several hours writing and building content for your site has a cost.

When people talk about organic SEO what they mean is that a website will rank naturally and with time and the addition of fresh unique content on a regular basis will gradually rise in the rankings for a particular keyword or phrase. Over time as a website gains more and more visitors in search of its unique content Webmasters will link to the site, these links are called back links and they are used by the Google algorithm to gauge the website’s authority.

Search engine optimization on the other hand is a manipulation of the system. Whilst Google will tell you what they are looking for in a website or more importantly what their  searchers are looking for, they do not fully support artificial SEO and they have been known to take action against sites whose methods and footprints are obvious.

That being said everyone is doing it and if you’re not doing it you are getting left behind.  So while the reality of organic SEO it is not exactly what it should be,  nevertheless we still need to carry out certain procedures to ensure that our sites rank and that we don’t get left behind in our endeavours to reach the number one spot.

In other articles on this site you will find various tips and tricks to increase the effectiveness of your organic SEO. The methods outlined are currently being by the author or another successful marketer or Webmaster whose methods have proven over time to be effective. Please check out the videos in this category.