Posted on July 17th, 2010 by
Rob in
PPC
How to keep on the right side of Google Adwords quality score. The quality score that you receive from Google has an effect on how much you are charged for your advertising. So how does this work in practice. The cost of adwords or cpc is a combination of factors the first on...
Read More
Tagged As: Click through rate, CTR, google, google adwords, keyword phrase, quality score, relevant content, search terms
Posted on May 25th, 2010 by
Rob in
PPC
PPC marketing for the beginner will discuss basically what PPC is, what it isn’t and how to avoid the common pitfalls faced by most beginners. PPC marketing stands for pay per click this means that when a searcher clicks on your ad you will pay a fixed amount to the...
Read More
Tagged As: google adwords, landing page, pay per click, PPC marketing for the beginner, quality score, search engine advertising platform
